Every ad platform reports revenue and calls it performance. None of them know your cost of goods, your shipping, your processing fees or your return rate. RoasOps does the arithmetic they can't.
A 3.9 return on ad spend looks like a winner. Run the real numbers and it clears less than half of what the dashboard implied.
And a 2.1 campaign selling a higher-margin product beats it outright. Ranking by profit reorders which campaigns deserve more budget, which is the decision the whole account turns on.
Illustrative figures at a 30% cost of goods, typical shipping, processing and return rates.
Meta doesn't know what your product costs to make. Neither does Google. They can't calculate your profit, and they have no reason to want to, because profit is always a smaller number than revenue and smaller numbers mean smaller budgets.
So we calculate it, from your own commerce and CRM data, and put it next to the spend.
Real cost of goods, real shipping, real processing fees and returns, matched to the campaign, ad set and creative that produced the order.
Set spend limits and rules once. Every automated change is logged, reversible, and enforced even when a platform re-enables its own defaults.
We publish our match rate next to the profit figure. Unattributed revenue is shown as unattributed, never quietly assigned to a channel.
Per-order margin pulled straight from your store, not estimated from a spreadsheet.
Cost per booked appointment and per signed job, not cost per form fill.
Every client in one workspace, with profit reporting a client can actually verify.
RoasOps is in development. We're onboarding a small group of advertisers and agencies first, and building against their accounts.
Request early accessOr email hello@roasops.com directly.